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Frequently Asked Questions

What can digital marketing do for your business?

Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.

What if I've tried social media advertising and it didn't work?

We’ve seen this situation happen with many of our current clients. The reality is, the internet advertising landscape changes on a daily basis, and with so many variables it requires significant time & attention from an expert who can impact your bottom line. This is why we put an emphasis on tracking where every dollar of our clients’ ad spend is accounted for and tracked.

What is content marketing?

Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.

Would my business benefit from digital marketing?

Yes, most businesses can benefit from digital marketing. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

What do I need to know about marketing on mobile?

Mobile phones are the most used technology in the world. Most of your prospects spend the majority of their media time—and hours—using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. A brand that ignores mobile marketing through social media in this era is leaving money on the table.

What’s involved in creating a content marketing strategy?

A content marketing strategy is a plan for building an audience. Elements of content marketing strategy include establishing objectives, audience personas, a value proposition, content marketing mission statement, a buyer journey map, and plans for creating, promoting and analyzing how content marketing assets and programs perform.

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